How often you should work on (or monitor) your PageSpeed Insights scores depends on several factors, including how frequently you update your site, your traffic volume, and your overall performance goals.
Here are some general guidelines:
- After Major Site Changes
- If you launch a new feature, redesign pages, or significantly alter your site’s front-end or back-end structure, it’s wise to recheck PageSpeed Insights soon afterward to ensure you haven’t unintentionally introduced performance bottlenecks.
- Regular Maintenance Schedule
- Many site owners find that monthly or quarterly performance checks help them catch small issues before they become large ones.
- During these checks, look at your score, identify any new or recurring issues (like large unoptimized images, blocking JavaScript, etc.), and address them promptly.
- Before and After High-Traffic Events
- If you expect a surge in traffic (e.g. a major marketing campaign, Black Friday sale, or big product launch), check your page performance beforehand.
- After the event, recheck to see if any performance issues arose under heavier load.
- When You Notice Performance or Engagement Issues
- If you see a sudden spike in bounce rates, or users report slow-loading pages, run PageSpeed Insights as part of your troubleshooting process.
- As Part of Ongoing SEO Efforts
- Any time you’re focusing on SEO improvements, it’s a good idea to measure and optimize your PageSpeed Insights score as well.
Conclusion
- At a minimum, check your PageSpeed Insights scores whenever you make significant changes to your website.
- As a best practice, schedule recurring (monthly or quarterly) reviews to ensure you’re maintaining consistent performance.
By regularly monitoring and acting on your PageSpeed Insights results, you’ll keep your website fast, provide a better user experience, and potentially improve your search rankings over time.