10 Easy Technical SEO Tips to Improve Your Website’s Search Performance

Below are 10 technical SEO tips to help improve your website’s crawlability, indexability, and overall search performance:

1. Ensure Your Website Is Mobile-Friendly
   • Implement responsive design so your website renders properly on all devices.
   • Use Mobile-Friendly Test tools to verify that your mobile layout passes usability checks.
2. Optimize Page Speed
   • Compress and optimize images (e.g. using WebP or efficient JPEG formats).
   • Minimize the use of external scripts and plugins that slow down load times.
   • Use caching mechanisms (e.g. browser caching, server-side caching) to reduce server load.
3. Use an SSL Certificate (HTTPS)
   • Secure your domain with an SSL certificate and set up 301 redirects from HTTP to HTTPS.
   • Google prioritizes secure websites in its ranking factors.
4. Implement Structured Data Markup
   • Utilize schema.org markup for enhanced SERP features (e.g. rich snippets).
   • Common markup types include FAQ schema, Product schema, and Article schema.
5. Optimize URL Structure and Use Canonical Tags
   • Keep URLs short, descriptive, and consistent (e.g. example.com/category/product).
   • Use canonical tags to tell search engines the primary URL for duplicate or similar content.
6. Maintain a Clean, Updated XML Sitemap
   • Include only indexable pages and ensure there are no broken links.
   • Submit your XML sitemap in Google Search Console or Bing Webmaster Tools.
7. Use a Proper robots.txt File
   • Block non-public or unnecessary pages (e.g. staging areas, admin pages).
   • Keep it uncluttered to prevent accidentally blocking important sections of your site.
8. Implement Pagination Correctly
   • If your content spans multiple pages, use the proper pagination tags (rel=”next” and rel=”prev”) or design a user-friendly infinite scroll.
   • This helps search engines understand the sequence of paginated pages.
9. Optimize Crawl Budget
   • Avoid duplicate or thin content that wastes crawl resources.
   • Consolidate or remove low-value pages and use proper redirects when necessary.
10. Regularly Audit for Broken Links and 404 Errors
    • Use a crawling tool to detect broken links (internal and external).
    • Set up 301 redirects for pages moved or removed, and customize your 404 page for user experience.

By following these technical SEO best practices, you’ll help search engines better understand, crawl, and index your website, leading to improved visibility in search results.